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Data Governance

40% ↑ Accuracy, 30% ↓ Cost

MarTech needed governed data to scale real-time personalization, but silos and GDPR risks stalled ML models.

I aligned CDAO and MarTech VP to unify 4 components into one platform, embedding consent lineage and lifecycle gates.

  • 40% ↑ customer data accuracy, 30% ↓ operational cost

  • Enabled real-time ML experimentation for 30M+ customers

  • Set enterprise governance for AI-driven insights

 

Let’s connect on scaling your data foundation.

tigranmuradyants

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